OBJECTIVE:
- To formally launch Solana Mobile and its key offerings including, Solana Saga (device) and Solana Mobile Stack (decentralized mobile software). In addition to launching Solana Mobile, M Group was to provide visibility on the need for a decentralized mobile offering.
STRATEGY:
- Host a formal launch event with relevant members of the media in New York.
- Develop targeted media outreach for NYC media and media outside NYC who would be interested in the mobile stack and Saga phone.
- Amplify the news with an embargoed media strategy and shape the narrative on the need for a decentralized mobile device. In addition to shaping the narriative, dispel any negative misconceptions about the Solana Mobile Stack and Solana Saga.
- Facilitate a post-launch media tour in NYC with relevant press for Solana co-founder Anatoly Yakovenko.
OUTCOMES:
- The overall outcome of Solana Mobile’s launch achieving the campaign goals of securing coverage in broadcast, top-tier business, technology trade and crypto trade media. The launch statistics for the Campaign are:
- 117 pieces of earned media coverage secured at launch and two weeks post launch. Notable secured print coverage include:
- CNET
- The Defiant
- TechCrunch
- The Verge
- 117 pieces of earned media coverage secured at launch and two weeks post launch. Notable secured print coverage include:
- Three Broadcast segments (Bloomberg, Yahoo Finance TV, CoinDesk
- Social media influence on the day of launch –potential reach of 4.9 million readers on Twitter.
- In-person media briefings at launch event (6/23) and in-person in NYC (6/24)
- Five launch event briefings with the media (CNET, CoinDesk, Decrypt, TechCrunch, The Verge)
- In-person NYC media tour with Solana co-founder Anatoly Yakovenko
- Bloomberg crypto editorial meeting
- Bloomberg TV appearance
- The Scoop Podcast recording –Frank Chaparro
- Reuters –Gertrude Chavez-Dreyfuss
- Business Insider –April Joyner