+1 646 859 5950 [email protected]

OBJECTIVE:

  • To formally launch Solana Mobile and its key offerings including, Solana Saga (device) and Solana Mobile Stack (decentralized mobile software). In addition to launching Solana Mobile, M Group was to provide visibility on the need for a decentralized mobile offering.

STRATEGY:

  • Host a formal launch event with relevant members of the media in New York.
  • Develop targeted media outreach for NYC media and media outside NYC who would be interested in the mobile stack and Saga phone.
  • Amplify the news with an embargoed media strategy and shape the narrative on the need for a decentralized mobile device. In addition to shaping the narriative, dispel any negative misconceptions about the Solana Mobile Stack and Solana Saga.
  • Facilitate a post-launch media tour in NYC with relevant press for Solana co-founder Anatoly Yakovenko

    OUTCOMES:

        • The overall outcome of Solana Mobile’s launch achieving the campaign goals of securing coverage in broadcast, top-tier business, technology trade and crypto trade media. The launch statistics for the Campaign are:
          • 117 pieces of earned media coverage secured at launch and two weeks post launch. Notable secured print coverage include:
            •  CNET
            • The Defiant
            • TechCrunch
            • The Verge

     

        • Three Broadcast segments (Bloomberg, Yahoo Finance TV, CoinDesk
        • Social media influence on the day of launch –potential reach of 4.9 million readers on Twitter.
        • In-person media briefings at launch event (6/23) and in-person in NYC (6/24)
          • Five launch event briefings with the media (CNET, CoinDesk, Decrypt, TechCrunch, The Verge)
          • In-person NYC media tour with Solana co-founder Anatoly Yakovenko
            • Bloomberg crypto editorial meeting
            • Bloomberg TV appearance
            • The Scoop Podcast recording –Frank Chaparro
            • Reuters –Gertrude Chavez-Dreyfuss
            • Business Insider –April Joyner