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Financial advisors’ clients should invest in their next dinner, according to Cornerstone Capital Group, an impact investing firm based in New York City and Denver.

A new investing frontier is opening in “sustainable protein,” which combines environmental, human health and animal welfare issues, and provides an alternative to raising animals to feed the world. “Advances in agricultural technology, changes in human diet, and rising awareness of the environmental destruction caused by factory farming are accelerating the rise of sustainable protein,” Cornerstone said.