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Businesses are getting more creative with experiential retail. “In an era where social engagement is waning, how do you get people to engage?” asks Patrick Smith, vice chair of brokerage at Jones Lang LaSalle.

A recent JLL retail research report states IBISWorld forecasts video game arcades and entertainment center revenue to grow only at a yearly rate of .8% through 2023. But the firm still predicts the competitive social landscape is poised for strong growth.