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OBJECTIVE:
• In 2018, M Group Strategic Communications began its engagement with CoinShares, Europe’s largest digital asset
manager, to raise the profile of the company and its executives with top tier media outlets, business & finance press. In addition to
thought leadership, MGSC was tasked with establishing CoinShares research as the preferred source for reporters
covering the digital asset space.
STRATEGY:
• Increase visibility on the Chief Executive Officer Jean-Marie Mognetti and Head of Strategy, Meltem Demirors and other heads
of CoinShares business lines.
• Leverage the CoinShares research to deliver data to the media proactively during significant market events.
• Develop a calendar of announcements and thought leadership campaigns to highlighting the growth of CoinShares and new
product developments.
• Through proactive and reactive media outreach, present CoinShares as the first source to speak to market events in the
digital asset landscape.

OUTCOMES:

  • To increase visibility for CoinShares thought leaders, MGSC implemented an aggressive market commentary strategy to insert CoinShares insights into all major news in the digital asset industry.
  • From late 2019 through 2022, coverage of CoinShares business, products and research has nearly doubled from when MGSC began working with the company.
    • 2020 coverage – 450 pieces of earned media coverage
    • 2021 coverage – 806 pieces of earned media coverage
    • 2022 – ~1000 pieces of earned media coverage
  • CoinShares Head of Strategy Meltem Demirors broadcast presence and position as a premier thought leader for the digital asset industry has increased significantly in the last two years.
    • From the beginning of 2021 to the end of 2022 Meltem has appeared on broadcast nearly 50 times.
    • In addition to broadcast Meltem’s insights have been mentioned in ~200 stories in top-tier, business & finance and trade publications during the same time period.
  • In 2021, MGSC executed a media and communications strategy for the company’s Initial Public Offering on the Nasdaq First North Growth Market in Sweden.
  • In 2022, MGSC worked to establish CoinShares CEO Jean-Marie Mognetti as a key thought leader in digital assets.
    • MGSC conducted quarterly in-person media briefings in NYC to establish relationships with Axios, Barron’s, Bloomberg, Financial Times, Forbes, Fortune, Reuters, TechCrunch and Wall Street Journal.