+1 646 859 5950 [email protected]

OBJECTIVE:

  • Develop the media presence of Ava Labs, its management team, and the Avalanche protocol in national top tier media outlets, business & finance press, and key crypto trade publications.

STRATEGY:

  • Bolster the thought leadership campaign for c-level management including Founder & CEO, Emin Gün Sirer, President, John Wu, and COO, Kevin Sekniqi.
  • Create a consistent calendar announcements of highlighting the growth of the Avalanche ecosystem and position President, John Wu, as an expert on crypto & traditional finance markets.
  • Develop targeted press events & media outreach campaigns around key crypto events
  • Provided both pre-conference planning and on-site support for the first annual Avalanche Summit in Barcelona

 

 

OUTCOMES:

  • From the beginning of the engagement in February 2021 through the end of the year we secured 810 pieces of original editorialized coverage across all target media verticals
    • Developed strong relationships between reporters at CNN Business, CNBC, WSJ, Bloomberg and Reuters and Ava Labs spokespeople
  • Consistently secured top tier commentary opportunities on industry news and retail trends for key spokespeople
    • Generated consistent thought leadership opportunities for President, John Wu, and rapidly increased his broadcast profile with regular appearances on Bloomberg, CNBC, and Fox
  • After developing a market commentary program based around rapid response to market movements, we were able to secure approximately 10 articles per month
    • Secured recurring interest in expert commentary from reporters at Reuters, CNBC, Bloomberg, and Business Insider and arranged several standing market commentary calls with key reporters
  • Arranged on-site 1×1 media briefings between Ava Labs spokespeople and top tier reporters attending major industry events
    • Helped with the planning and the on-site execution for the first annual Avalanche Summit which had attendance from more than 20 members of the press from publications like Bloomberg, TechCrunch, CoinDesk, and the Block in attendance
  • Executed on ecosystem project news securing coverage in TechCrunch, the Block, and CoinDesk along with other industry specific trades.