+1 646 859 5950 info@mgroupsc.com

Amy Shey Jacobs Managing Director – Lifestage Consumer, Branding & Experiential Events

Amy Shey Jacobs, founder of HALO PR and Chandelier Events, delivers a keen expertise in consumer branding and life-event marketing to the global M Group team. 

With a keen understanding of life-event marketing, Jacobs specializes in cultivating brands and personalities through a 360-degree marketing halo of public relations, events, social media and experiential events. As PR Director for XO Group (NYSE: XOXO; parent company of leading lifestage media brands, The Knot, The Nest and The Bump), and current owner of HALO’s sister company Chandelier Events, Amy has provided clients with unique insight into consumer relationships and how to unlock the keys to their loyalty during key transaction-focused life events.

Leveraging relationships with media and influencers in consumer categories, Halo PR has launched campaigns for forward-thinking consumer brands, personalities, and charitable organizations including:  Reservage Nutrition, Melissa Sweet for David’s Bridal, Norma Kamali, Xtend Barre, School Specialty, Fatigues to Fabulous at Mercedes Benz Fashion Week, with DKNYC & HSN, The Light of Life Foundation for Thyroid Cancer, The R Baby Foundation for improvements in emergency pediatric care. Under her helm, HALO and Chandelier have produced successful experiential events for leading consumer brands including: ASICS of America, Bobble, a Seventh Generation brand, Sexy Hair, Institute of Culinary Education, Retail Me Not, School Specialty, Reserveage Nutrition, KidzVuz Blogger Events, Revelations Rx Skincare, Melissa Sweet Bridal, JOICO, The Knot, The Nest, The Bump, PCA Skin Care, Xtend Barre, ZEFR and more.

Jacobs expertise has been featured in her regular contributions InStyle.com, among other well-known publications.


  • Experiential Events: Brand Activations, Launches, Editor Previews, Expos
  • Branding Strategy
  • Media Relations
  • Social Media Strategy & Development
  • Influencer Seeding
  • Content Development
  • Video Production
  • Brand Identity Building: Content, Visual, Photography & Video
  • Personality Branding
  • Media Training
  • Business Development & Partnerships